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Brand Strategy & Experiences / Miami + New York

Built between two cities. Miami + New York.

AMG is a brand strategy and experiences agency for companies entering or expanding in the U.S., connecting cultural intelligence, creative direction and production across Miami and New York.

One system. Two cities.

Miami brings the heat, energy and cultural velocity. New York brings precision, clarity and metropolitan influence. AMG connects both worlds so premium brands can move with relevance, not simply visibility.

01 / Selected Work

Access before attention.

For luxury, the question is not how loudly a brand can appear. It is where it appears, who is in the room, how the experience feels and whether the brand belongs there.

Luxury + Premium
Integrated + Scale Proof
02 / Scale Proof / Betnacional

Luxury focus. Production muscle.

Focusing on luxury does not mean becoming delicate. AMG's value is the ability to combine taste and access with serious operational execution. São João Miami is the clearest recent proof.

0 Guests
0 Production + experience team
0 Planning
Betnacional / São João Miami / AMG Production
03 / Selected Clients

Companies we've
been keeping busy.

Selected relationships across luxury, finance, food, media, culture and technology. Move through the names.

04 / Luxury Expertise

High touch by design.

01
Market Entry + Brand Strategy

Positioning, U.S. market relevance, audience and go-to-market thinking for premium brands entering or expanding through Miami and New York.

02
Experiential + Hospitality

Launches, private events, VIP hospitality, branded environments and premium guest experience.

03
Creative + Content

Campaign concepts, key visuals, content systems, social assets and brand storytelling across touchpoints.

04
Culture + Talent + Partnerships

Creators, influential voices, cultural platforms, strategic partnerships and the relationships that give a brand legitimate access.

05
Media + OOH

Paid media, Miami OOH, amplification and distribution when visibility actually serves the strategy.

05 / IN THE MEDIA

THE WORK,
IN PUBLIC.

Coverage of client growth, U.S. expansion, leadership, market point of view and culture at scale. An editorial archive built for scanning, not endurance training.

LATEST COVERAGE 31 PLACEMENTS / 2026
AUG 20, 2026 Client Growth
Acontecendo Aqui

AMG Expands Partnership with Lugano Chocolates in Brazil and the U.S.

AUG 20, 2026 Client Growth
Grandes Nomes da Propaganda

AMG Announces Expansion of the Lugano Chocolates Account

AUG 06, 2026 Point of View
Clientes SA

The Nostalgia Market: Selling to Brazilians Abroad Is Not Enough

AUG 05, 2026 Point of View
Capital Econômico

Internationalizing Brazilian Brands Requires Adaptation and Strategy to Win the U.S. Market

AUG 04, 2026 Point of View
MirianGasparin.com.br

Brazilian Brands in the U.S.: The Path to Internationalization

JUL 16, 2026 Point of View
Economia S/A

Brazilian Brands in the U.S.: An Expert Reveals the Right Path to Internationalization

JUN 28, 2026 People
Estadão

Senior Ranks: Brazilians Are Scoring Big in the Corporate World

JUN 26, 2026 People
Meio & Mensagem

AMG Hires Liliane Graciotti as Account Manager

JUN 25, 2026 Culture at Scale
iGaming Brazil

Betnacional's São João Gathers More Than 1,000 Guests and Brings Brazilian Tradition to Miami

JUN 25, 2026 People
Economia S/A

AMG Agency Hires Liliane Graciotti as New Account Manager

JUN 24, 2026 People
Grandes Nomes da Propaganda

AMG Announces Liliane Graciotti as New Account Manager

JUN 23, 2026 Culture at Scale
Portal Makingof

Betnacional Gets Galvão Bueno into Guinness World Records with a Historic Tribute in Miami

JUN 19, 2026 Culture at Scale
ABC da Comunicação

Betnacional and AMG Bring Authentic Brazilian São João to the U.S.

JUN 19, 2026 Culture at Scale
Valor Econômico

Miami Venue Expects 600 People for Brazil's Match Today

JUN 19, 2026 Culture at Scale
Portal da Propaganda

Betnacional Launches a Special Operation to Keep a Brazil Jersey off the Rocky Balboa Statue

MAY 03, 2026 People
Estadão

Senior Ranks: News at Carrefour, Ipiranga and More

APR 30, 2026 Expansion
Grandes Nomes da Propaganda

AMG Expands U.S. Presence and Opens New York Office

APR 30, 2026 People
Economia S/A

Karina Louzada, Formerly at Nokia and Liberty Mutual Insurance, Is the New Head of AMG New York

APR 29, 2026 Expansion
Valor Econômico

AMG Opens New York Office and Projects R$25 Million in Revenue This Year

APR 27, 2026 Expansion
Experience Club US

AMG Opens New York Office as Brazilian Companies Accelerate U.S. Expansion

APR 27, 2026 People
Meio & Mensagem

Karina Louzada Becomes Head of AMG New York

APR 27, 2026 Expansion
Meio & Mensagem

AMG Opens New York Office

PRINT
APR 27, 2026 Expansion
Economia S/A

Brazilian Companies Gain a Showcase in the U.S. During Miami Tech Week

APR 24, 2026 People
ABC da Comunicação

Karina Louzada, Formerly at Nokia and Liberty Mutual Insurance, Is the New Head of AMG New York

APR 22, 2026 Expansion
Brasil Inovador

AMG Expands U.S. Operations with a New Office in New York

APR 17, 2026 Point of View
Brazil Economy

The Mistake Brazilian Brands Make in the U.S. Is Treating Dulce de Leche Like Peanut Butter

MAR 26, 2026 Culture at Scale
Acontecendo Aqui

Brands Expand Global Presence with Activations at the Miami Open

MAR 26, 2026 Culture at Scale
Grandes Nomes da Propaganda

Brazilian Companies Launch Activations at the Miami Open

Two cities. One point of view.

AMG operates between two complementary centers of influence. Miami gives brands cultural energy, hospitality and global Latin relevance. New York adds strategic clarity, design, finance and metropolitan impact. Heritage Magenta is the bridge: one agency, one standard, two distinct market lenses.

Contact / Miami + New York

Build a presence that travels.

New business, partnerships and project inquiries.

contact@amgagency.us
New business inquiries are handled by the AMG team.